In writing certain essays it is important to use the right language and terms. In our essay right now it is especially important to use subject specific rhetorical terms. Terms like this help the reader know what to focus on and what to expect from the paper that they are going to be reading. A reader can't just know everything, you kind of have to guide them along. Rhetorical terms allow for a smooth passage through the essay, and make the article more interesting to read as well as providing facts for the audience to take in.
Openness: a way to allow people to look at an image or text and have a wide variety of ideas to go through.
Verbal Anchoring: no text, a hint, or an explication of the metaphor, employs similarity more than connection
Eye Tracking: someones eye patterns mainly look behind and around the "focus" of attention, so these can be tracked to get people noticing certain items even when they're in the background
Implicit advertising text: a way that subtly gets people to recognize a product, while just making you thinking about it in the back of your mind
Explicit advertising text: form of advertisement that just comes out and says what the author or person has to offer, and what you can expect from them
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